Vontas - Ground-up Brand Development

In late 2020, Trapeze Group made a decision to split their product portfolio into two businesses, creating a need for an entirely new Corporate Identity and Brand.

With assistance from the Marketing and Creative teams of the parent companies, I was appointed the lead role in spearheading this great endeavour.

From focus groups, to brainstorm sessions with various executive teams, we developed an entirely new Corporate Identity – from a fresh new name to a complete corporate strategy, including a vision and mission statement.

From there, we went on to create the Brand Identity, including logo exploration and a complete brand identity system.

The brand launched on-time and to great success, winning 3 awards in the process.