Price Chopper (USA) / Market 32

When a popular family-owned grocery chain approached us, they were looking for a fresh approach to the grocery experience. Working with Retail/Interior Designers, photographers, fabricators as well as an existing internal creative team, we developed an entirely unique grocery brand, based on a core philosophy of authentic food experiences.

From the building’s facade to the in-store price tags, I oversaw the development of all areas of the grocery experience. Developing signage strategies, leveraging sales and pricing strategies to deliver a holistic experience unlike any in the North-Easter US marketplace.